From The CEO Middle East
The Middle East is going through an interesting period this year. With the oil price showing that the current low seems to be the new reality and lots of industries, related or not, under pressure as a result, business expenditure as well as consumer confidence is low and lots of expats are forced to leave the region. This presents a new dynamic to a lot of industries and business, especially at the front end of the business, which many companies have not encountered before. They now need to work very hard to differentiate and sell their goods and services to potential prospects, contrary to the not-so-distant past where orders were merely taken as a result of prospects approaching them. Consequently, various clients are asking for our support in implementing sales effectiveness programs, knowing that they will need to take control of their own destiny, their own top-line, in order to survive. In parallel, our normal programs related to unit-cost reductions driven by increased efficiency, higher productivity and better quality are still in high demand, as they focus directly on the bottom-line. Having extensive experience in both areas, Renoir Consulting Middle East is proving to be a reliable partner supporting our clients through these programs and help them to deal with the current challenges in the best way possible.