Permata Bank, Indonesia
PermataBank is the 7th largest Indonesian Bank with a strong presence in both the retail and SME sectors, and is a partially owned subsidiary of Standard Chartered Bank. Originally formed by a merger in 2002, the corporate focus had been on service quality. With over 310 retail branches nationwide, Permata progressed from being ranked 11th for service quality to number 1 in 2005. With the rapid expansion in the market and increased competition, Permata wanted to change focus to become a more sales orientated business.