Adopt a big picture approach in transformation initiatives

A client was struggling to understand why they were not achieving better results from the many transformation initiatives they had launched over the past couple of years. 

They had conceived the initiatives to address specific problems that the company had been facing year after year. They had followed a launch plan, picked the right leaders, created charters and ensured the teams involved were resourced correctly. So why were they achieving only modest gains, and in some cases, none at all?  

The answer to this question is simple but it’s something that many companies struggle with – they didn’t see the big picture. 

What’s going wrong in your transformation project?

Far too often initiatives are launched without a full understanding and appreciation of how they might impact the business as a whole. While they are targeted at solving specific business problems, they often fail to solve the systemic issues at their core. And instead of effectively tackling the issue at hand, these initiatives can result instead in budget overruns, missed targets and poor buy-in. 

A company once called us in after one of their initiatives, aimed at reducing quality defects by 50%, had failed. Several months of meetings and hard work had led to lackluster results, much frustration among employees and disappointed customers. They asked us to review the situation to work out why the initiative had failed. 

After a brief analysis of the situation, we found the following problems with their approach: 

• Transformation initiatives were led by one department (quality control), without taking the viewpoints of other departments into account 

• The initiative team was not working together with another department that was simultaneously working on improving customer experience 

• Various teams within the company had created charters that overlapped but were not tied to a common end goal 

• When looking for the cause of defects, the focus was solely on internal process failures – supplier quality control was not addressed 

• Worst of all, no one asked customers to define the impact the defects had on them 

Zoom out for the big picture in transformation initiatives

Seeing the big picture, communicating it effectively and tying transformation initiatives into clearly identified overall goals and management systems is essential to maximize the chances of a satisfactory return on investment. It can lead to speedier execution, better decision making and improved employee involvement. 

Here are a few questions worth considering when planning an improvement initiative to help you see the big picture: 

• How might the initiative impact the management systems currently in place? 

• Does the business have the right management systems to actually implement the changes? 

• Is there an adequate governance model in place to manage the initiative long term? 

• What can be done to ensure the solutions are accepted into the company culture? 

• What impact might the initiative have on customers and other external stakeholders? 

Adopting a big picture approach will help to avoid a situation where an initiative is pursued regardless of potential negative impacts on the business and its stakeholders. 

Not being able to see the forest for the trees is all too common when different functions within your business are incentivised by KPIs that serve their respective departments, rather than the organisation as a whole. For sustainable change to truly take root, KPIs need to be strategically and holistically defined to achieve a shared vision for transformation. 

Renoir has over 30 years of experience in transformation delivery and implementing change sustainably. We work closely with your teams to develop the processes, systems and strategic KPIs that will incentivise lasting change and a culture of continuous improvement.